The marketing landscape is ever changing. To keep up with the ever-changing market you need to be up to date with your target market, where they can be found, what they like, what they dislike, who influences them, who they hold influence over and whether your mode of reaching them is the most effective. Staying on top of all of this can seem a bit overwhelming at times. Even with all of these variables these are some principles that you need to keep in mind at all times to stay on top of your marketing goals and getting your product out there.
The customer is always right
This old saying has never been truer. The customer already knows what they want and need, so your job is to listen to the customer and meet that need. If there is one thing you need to put your money into, it is research and customer feedback. If your customer feels like their needs are not being met with your product they will go somewhere else. It is as simple as that. If you have a small setup and need somewhere to meet your customer, try looking at a managed office space like AccessWork to provide you with all the administrative and logistical support you need to make your customer feel comfortable. Coworking spaces and virtual offices are becoming popular options when it comes to setting up meetings.
Promotion and entertainment
Promoting your product the good old fashioned way with advertisements, word of mouth, and promotional campaigns are still the bread and butter of marketing. With the advent of the internet, the way these advertisements are delivered has moved to websites and social media. To grab attention, your advertisements today need to be a healthy mixture of promotion and entertainment. Promotional posters tend to be ignored, while entertaining material is shared and discussed. As coworking offices are the sweet spot between freelance and full-time work, your strategies need to be the perfect balance between the two.
Email marketing proves that you do not need to spend a lot of money to create effective marketing strategies. Sending emails does not raise costs, is a simple process, helps your marketing feel custom made for each consumer and allows you to instantly reach your target audience.
Build a network
Influencer marketing is one of the strongest and most reliable forms of marketing today.20 years ago nobody could have predicted this trend. Reaching out to these influencers and other competitors in your market you can know what your competitors are doing. Build a strong network of followers who know what your brand is and are willing to share their experiences with you. Connecting with your competitors and your consumers at social events gives you the opportunity to understand your market and your customers needs better than your competition.
To keep up with the changing market you and your team needs to stay creative. For many small businesses and startups, it is too expensive to hire a team dedicated to marketing. To save costs instead of renting a fully furnished office space you can rent a virtual office or meeting room in Mumbai. To truly move ahead you must prioritize well, your focus is limited and you must use it wisely to set yourself apart from the crowd.
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