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The Benefits of Market Segmentation

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Now that you have a product or service ready and you have launched it in the marketplace with much fan fare; but the sales aren’t as you expected them to be. Many questions veer through your mind. You wonder what happened, is there something wro...


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Why good work culture is ...

Company culture is a unique identifier that defines brand personality and helps make an unforgettable impression on your clients and stakeholders. It is the very DNA of your company, providing guidelines to employees on how to interact with...

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Email etiquette tips all ...

According to a survey conducted by The Washington Post, the...

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Key steps to building a s...

A customer is anyone who purchases goods and services from your business, a client, on the other hand, is someone who prefers your services and keeps coming back to you. One of the most important secrets to running a successful business is ...