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The Benefits of Market Segmentation

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Now that you have a product or service ready and you have launched it in the marketplace with much fan fare; but the sales aren’t as you expected them to be. Many questions veer through your mind. You wonder what happened, is there something wro...


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The Millennials Mindset C...

Millennials: A group of individuals that just so happen to be the largest and most diverse generation today. Millennials are the main drivers of the coworking industry through predominant traits such as a profound love for openness, inviting space...

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The Evolution of Meeting ...

Since the dawn of civilization, people have held meetings or have had places to convene in some form or another. The first “meeting” could very well have been held around a campfire, where tribes would have been discussing their plans to survi...

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How Office Spaces Help Cu...

The number of people working from home has grown exponentially over last 5 years. The digital revolution has thrown aside all barriers that, earlier would have hinder communication. From using heavy telephones and paying hefty bills to now using m...