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The Benefits of Market Segmentation

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Now that you have a product or service ready and you have launched it in the marketplace with much fan fare; but the sales aren’t as you expected them to be. Many questions veer through your mind. You wonder what happened, is there something wro...


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Why Professional experien...

Being a successful entrepreneur requires more than understanding the business, it needs vision, fortitude and perseverance. Before you decide on a name for your company and go looking for an  Read More

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What to focus on when sel...

According to JPMorgan Chase & Co., over 99 percent of America’s 28 million firms are small businesses. With the rise in start-ups and young entrepreneurs, this statistic is not surprising. While there are many articles online that talk ab...

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When is the right time to...

These days it feels like everyone has a start-up idea they wish to bring to life. And yet, most people remain wary due to the well-known statistic that 90% of start-ups fail within the first five years. While the path to start-up success is...