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The Benefits of Market Segmentation

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Now that you have a product or service ready and you have launched it in the marketplace with much fan fare; but the sales aren’t as you expected them to be. Many questions veer through your mind. You wonder what happened, is there something wro...


Trust At The Workplace

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The office is one place where most of us spend the maximum number of our waking hours; now true for over 40 years or more! 

Unlike in the family unit, at the workplace its difficult to get away with precarious situations, there a...


1,2,3 Of Savings For a Young Startup Entrepreneur

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1,2,3 Of Savings For a Young Startup Entrepreneur

Congratulations on having started your entrepreneurial journey!

Sometimes the first step is the most difficult to take, but then the road starts pavin...


Latest Posts

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Common Workplace Distract...

Studies indicate that on an average, working people are interrupted every eleven minutes. The real catch, however, is that it takes twenty-five minutes to return to the task at hand. For obvious reasons, these distractions can put a damper ...

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How to Prevent Workplace ...

Do you feel overworked, fatigued, and resentful all the time at work? If this sounds like you, it’s likely that you are suffering from burnout. The WHO defines burnout as “a syndrome conceptualized as resulting from chronic workplace st...

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Lessons Entrepreneurs Can...

Professional athletes and entrepreneurs have more in common than they think. The most important commonality between the two is one that is self-evident; their unbridled ambition to be the best. Professional athletes push themselves to the v...