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The Benefits of Market Segmentation

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Now that you have a product or service ready and you have launched it in the marketplace with much fan fare; but the sales aren’t as you expected them to be. Many questions veer through your mind. You wonder what happened, is there something wro...


Trust At The Workplace

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The office is one place where most of us spend the maximum number of our waking hours; now true for over 40 years or more! 

Unlike in the family unit, at the workplace its difficult to get away with precarious situations, there a...


1,2,3 Of Savings For a Young Startup Entrepreneur

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1,2,3 Of Savings For a Young Startup Entrepreneur

Congratulations on having started your entrepreneurial journey!

Sometimes the first step is the most difficult to take, but then the road starts pavin...


Latest Posts

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Why good work culture is ...

Company culture is a unique identifier that defines brand personality and helps make an unforgettable impression on your clients and stakeholders. It is the very DNA of your company, providing guidelines to employees on how to interact with...

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Email etiquette tips all ...

According to a survey conducted by The Washington Post, the...

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Key steps to building a s...

A customer is anyone who purchases goods and services from your business, a client, on the other hand, is someone who prefers your services and keeps coming back to you. One of the most important secrets to running a successful business is ...