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The Benefits of Market Segmentation

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Now that you have a product or service ready and you have launched it in the marketplace with much fan fare; but the sales aren’t as you expected them to be. Many questions veer through your mind. You wonder what happened, is there something wro...


Trust At The Workplace

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The office is one place where most of us spend the maximum number of our waking hours; now true for over 40 years or more! 

Unlike in the family unit, at the workplace its difficult to get away with precarious situations, there a...


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4 simple rules to build t...

Every business needs clients to grow and flourish. Keeping your clients happy and coming back for repeat business is how you successfully build a strong client base. Regardless of whether you are a freelancer at a  Read More

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Why renting a conference ...

Your meeting room is where your clients and business partners will probably be spending most of their time. If you are a small business owner who does not yet own a fully furnished ...

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Effective pitching tips t...

A good pitch decides whether your business will go on to make billions or whether it will end up in the rejected pile. Regardless of whether your goal is to get investors, or sell to a potential client, good pitching skills are necessary at almost...