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The Benefits of Market Segmentation

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Now that you have a product or service ready and you have launched it in the marketplace with much fan fare; but the sales aren’t as you expected them to be. Many questions veer through your mind. You wonder what happened, is there something wro...


Trust At The Workplace

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The office is one place where most of us spend the maximum number of our waking hours; now true for over 40 years or more! 

Unlike in the family unit, at the workplace its difficult to get away with precarious situations, there a...


Latest Posts

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Business ideas for stay-a...

We all want to do the best we can for our families. Give them the best education, a solid financial background and being available to them emotionally. With the rise of the internet and remote working, these goals have become more achievabl...

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Why renting an office spa...

Every new business owner or entrepreneur wonders whether he should buy or rent an office. The answer is to pick the option which is more profitable in the long run. Owning an office space is a large amount of money upfront and then smaller ...

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Facing unexpected crisis ...

Running a business is not just about sitting in a conference room, making decisions and talking to people all day. It is about creating value, giving bac...