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The Benefits of Market Segmentation

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Now that you have a product or service ready and you have launched it in the marketplace with much fan fare; but the sales aren’t as you expected them to be. Many questions veer through your mind. You wonder what happened, is there something wro...


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What exactly is a digital...

A digital nomad is a remote worker who regularly travels to different locations, working from coffee shops, coworking spaces, public libraries and anywhere that has ...

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S.M.A.R.T. goals to achie...

Specific, Measurable, Attainable, Relevant and Time-bound goals, aka S.M.A.R.T. goals, are a productivity tool meant to increase the effectiveness in achieving goals. Whether you are a start-up owner working from a  Read More

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How to build a high perfo...

Too often business owners are solely focused on their company’s immediate and long term goals. They sit in conference rooms detailing strategies to expand the...