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Why good work culture is essential for success

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Company culture is a unique identifier that defines brand personality and helps make an unforgettable impression on your clients and stakeholders. It is the very DNA of your company, providing guidelines to employees on how to interact with...


Email etiquette tips all business professionals should know about

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According to a survey conducted by The Washington Post, the...


Key steps to building a strong and diverse client base

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A customer is anyone who purchases goods and services from your business, a client, on the other hand, is someone who prefers your services and keeps coming back to you. One of the most important secrets to running a successful business is ...


Latest Posts

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The entrepreneur’s guid...

We all have good habits we want to adopt and bad habits we wish we could drop. Things we ‘should’ be doing instead of what we actually do. Habits are subconscious programs installed in our brains through repetition. Until we change that...

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How to research your busi...

An expansive and in-depth research into your business idea lays the foundation for your business plan. This research should answer questions such as, ‘Is there a demand for this product?’ ‘Is there competition?’ ‘What are the cons...

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The art of being an effec...

Effective leadership skills are one of the most valuable skills you could have in life and business. Leading is the art of motivating, inspiring and directing a group of people to work together seamlessly as a team. Whether you are sitting ...